Perhaps one of the toughest challenges of running an organization with a large tech team is how to kindle the passion it takes to make great products. Tougher still is understanding what it takes to foster this passion in the first place. I’m not talking about the default actions it takes to make sure everyone on a team wakes up in the morning and has it in them to make it to their first meeting on time with a good attitude. I’m talking about the passion that makes people think in the middle of the night about a problem. The kind that keeps the best interest of the company in the forefront of their mind with all the decisions they make. The fire that burns that makes you want to skip lunch to break through the solution you’re working on and if you do take a break, it’s spent excitedly cheering with your peers over yet another solved problem. It’s true passion; it’s natural, unteachable and unbridled.